Beats by Dre
Keeping It Simple
This project was unique. It started off on a piggyback shoot along side a large commercial campaign directed by our buddy Jonas Akerlund whom we had collaborated with on some Madonna work. What started off as a green screen shoot with no real look soon turned into a branding exercise based around the general essence of Beats By Dre. What is that you ask? Great music, cool people, and colorful headphones.
The Creative Solve
Keeping it simple is was what motivated us to treat the video with just color coated hues and matching wardobe along side a killer track by Danny Brown. There was something about removing any distraction and keeping the personalities and theire joy of good music and clear sound so front and center.