"I am the Grinch" Music Video
Cindy Lou Who?
Illumination approached us to come up with a concept for a lyric video for Tyler the Creator’s “I am the Grinch” track that was new and fresh without being totally tied into imagery from the upcoming film. We came up with the idea to just cover everything in green grinch fur and make it move. A recurring green furry person dancing throughout brought everything together and, combined with some sweet 2d design and cel animation, we directed this lyric video that is more than the sum of its parts.