For the second year in a row, our friends at Wieden and Kennedy NY commisioned us to create a promo package for the NBA on ESPN. What came out of it is a very iconic package with tremendous flexibility that plays off the idea of the road leading to the finals. Literal? Yes. Effective and rad? Also a yes.

We developed endtags as well as a toolkit to facilitate the creation of various day and team matchups. If you watch sports you've probably seen this package on TV.